Let's talk about how.
A facility that only exists on paper.
A region with no name on any map that matters.
A farm growing extraordinary flower and selling it like a commodity.
Somebody has stood where you are standing and walked out the other side. I'm one of them. And I'll talk.
Backyard gardens. Flowers trimmed by hand. Off-grid farms I built myself, a long way from any road you would recognise. Twenty years of that before any of it was legal.
Whatever you are about to hire people to do, I have done it with my own hands first.
In 2012 I started walking into grange halls with a map and a question: where exactly do you grow, and how? Farm by farm, that became the world's first cannabis appellation of origin, and then it became California law.
If your place has a story, I know how to make it stand up in law and in a market.
The state's first cannabis farmers market. The Emerald Exchange. Dozens of farms that walked in as growers and walked out as brands, with their own names on what they grew.
A great product with no market is a hobby. I build the market too.
Some of the oldest cannabis country on earth, working out what comes next for it. That is all I will say here. Ask me, and I'll show you.
The work you are afraid to start is the work I am in the middle of.
North of Manali into the Himalaya. Across Europe, at the table with the people building its cannabis business. Through North Africa and Mexico. Oregon, Colorado, Vermont, Rhode Island, Maine. This year, building off-grid again in Malibu.
Wherever you are standing, I have probably stood somewhere like it.
And multiple newspaper front pages.
Wall Street Journal front page
Forbes
MG Magazine cover
Medium